![]() Madagascar farmers and their families regularly fetch water from well systems in their communities. Providing clean water to villages that help grow our vanilla beans is a major sustainability priority for Nielsen-Massey. There are currently more than 1.66 million Fairtrade farmers and workers organized into more than 1,200 producer groups across 75 countries. By banding together, farmers can negotiate trade on their own terms and serve as a resource to their community. Helping farmers and workers organize is important to Nielsen-Massey. Harmful agrochemicals are minimized or prohibited in favor of environmentally sustainable farming methods to protect health and preserve valuable ecosystems for future generations. The Fairtrade Standards set by Fairtrade America strictly prohibit exploitative child and forced labor. Farmers agree to produce crops according to strong social, economic and environmental criteria, and companies commit to better buying practices. What’s Fair about Fairtrade?įairtrade is a partnership between farmers, consumers and responsible companies, like Nielsen-Massey, to share the benefits of trade more equally. Farmers cure and age vanilla beans over the course of several months to develop complex flavor notes. ![]() “The Fairtrade label is an easy way for people to identify products that protect human rights, confront inequality, and protect the environment,” said Kyle Freund, Media Manager at Fairtrade America. When you see the Fairtrade America logo on a product, it means the entire supply chain has met the strict standards set by Fairtrade America, from the small-scale organic vanilla farmers in Madagascar to the finished product on store shelves. Released initially to top restaurant chefs in 2008, the extract was made available for consumer purchase in 2013. In line with our commitment to farmers and the environment, Nielsen-Massey Vanillas was the first vanilla manufacturer to offer Organic Fairtrade Madagascar Bourbon Pure Vanilla Extract. But did you know that Fairtrade America’s rigorous standards cover more than 300 raw products, including vanilla? Our Organic Fairtrade Madagascar Bourbon Pure Vanilla Extract is made from premium, hand-selected beans and features only organic and Fairtrade ingredients. Most people are familiar with Fairtrade coffee and chocolate – the two products that launched the movement. Fairtrade America is part of Fairtrade International, the largest Fairtrade system in the world with more than 30 offices and 35,000 Fairtrade products. The most recognized and trusted ethical certification is by a national nonprofit organization called Fairtrade America. Products can be certified Fairtrade by several trusted organizations that require a third-party review to ensure the standards are being met. What does the Fairtrade certification tell me? One easy way to determine whether a product has been sourced responsibly is to look for a Fairtrade certification logo.įairtrade America’s trusted certification logo appears on more than 35,000 Fairtrade products globally. ![]() Where a product comes from, how it’s produced and its impact on the environment all figure into the decision-making process.įor the average consumer, supply chain information is complex and difficult to verify. Whether you’ve always been a Fairtrade advocate or it’s a new concept to you, October is a good time to remind yourself and others to be conscious consumers. Read on to learn more about fairtrade vanilla.Īmericans are increasingly making ingredient and food choices based on their values. ![]() October is National Fairtrade Month - the perfect time to learn about your food ingredients’ journey from plant to plate. What is Fairtrade? Caring for vanilla beans is a labor-intensive process that farmers must do by hand. ![]()
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